…is a footwear brand from Florence, Tuscany, Italy.
IDUNA is the given name of our designer, a name that originates from the Goddess of eternal youth and beauty in northern mythology, where she guards the golden apples of life, which give longevity to the gods.
With inspiration from IDUNA’s ancient origins, the shoe creations combine a world of mysticism and fantasy with present day innovation and modernity, to carry us into the future.
IDUNA’s collections are truly entirely created and produced in Italy.
Our team in Florence creates every shoe with honesty and passion from the very first idea to a perfectly finished pair.
In collaboration with our friends and partners we use only the best and locally sourced materials, combining traditional artisinal crafts with the newest innovative techniques.
We always strive to be on the forefront of design innovation, not following trends, but thinking ahead to create now for the needs and dreams of the future. Our primary focus is always on being innovative, sustainable, ethical, inclusive and socially responsible.
IDUNA is woman owned and we makes shoes for everyone!